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LEADERSHIP
LEADERSHIP
LEADERSHIP
Brian Phillips
Jacob Leffler
Todd Bolster

Brian oversees creative strategy, design and artist development at The Basement. As a child, he was told his attention span was about the length of this paragraph. But after laborious years of watching Liquid Television and daydreaming, he now leads one of the Midwest's premiere digital design studios. He has held adjunct faculty positions at IUPUI and Ball State and he frequently lectures for industry organizations around the nation. His speaking credits include the 2011 SIGGRAPH conference in Vancouver, AAF Louisville, Visionfest, Heartland Film Institute, AIGA and the Digital Non-Conference in Cincinnati. In 2010, Brian founded the MG Collective, a professional organization for animators and motion graphic artists, in an effort to cultivate Indiana’s growing animation industry. Brian lives in Indianapolis with his wife and two young children.

Sometime in the latter 90’s between the commercialization of the internet and the final episode of Married with Children, Jacob began his career in advertising. His career highlights range from managing objectives and production for several international brands, to navigating start-ups through hyper growth, venture capital and growing them during industry recessions. In 2007, he co-founded The Basement with Brian Phillips, their third successful private company launch. He has used his industry wisdom, marketing strategy and technical expertise to engineer solutions for hundreds of digital projects and campaigns, receiving client appreciation and industry awards in the process. Jacob belongs to a few hand-picked advertising and media organizations and enjoys volunteering through community organizations whenever he gets the chance. Jacob is happily married with three children.

At the helm of the studio’s client services team, Todd orchestrates strategic partnerships for The Basement. During the course of the day, he is most likely to be called Tom, Toby or Frank, but his genuine approach to client objectives and campaign strategy is unforgettable. Prior to joining The Basement, Todd served as Annual Fund Director for the Delta Tau Delta Educational Foundation. Under his direction, the Annual Fund set three consecutive records for total dollars raised and passed the $700,000 and $800,000 fiscal year totals for the first time. At The Basement, Todd co-founded that^me, a series of educational animations teaching life skills to college students. In addition, he serves on the boards of the Indianapolis Chapter of the American Advertising Federation, the Butler University Career Services, and the Intercollegiate YMCA.

DWELLERS
DWELLERS
DWELLERS

The Basement is a collection of experienced illustrators, animators, designers, developers & thinkers. We understand our people define The Basement’s ethos. Style. Culture. Process. We are a team of makers. We’ve flourished in the digital age, but remain students of theory and tradition. We not only get it—we build it.

The term “dweller” was coined shortly after the genesis of the studio. As our name represents the place and state-of-mind, the icon represents the people doing the work, like the “Isz” in Sam Kieth's The Maxx or a subterranean cave full of Fraggles. The Dweller is our sans-eared “Mouse” and represents our child-like curiosity and style.

Founded in 2007 by Brian Phillips and Jacob Leffler, The Basement is a digital agency that creates interactions. We specialize in connecting people to brands by combining strategy with storytelling and design with technology. Building on a foundation of interaction design, marketing and animation principles, our designs fuse objective, functionality and appeal. Throughout each project, we set out to create worth for your audience. Something worthy. Something worthwhile.

The Basement represents the state-of-mind when you’re pushing craftsmanship an inch closer towards excellence. The stuff you don’t have time to post on twitter. The work done when no one is looking. It’s our permanent headquarters on the corner of curiosity and ambition. If you ask if “we’re located in the basement?”—the answer is a resounding—yes, but on the second floor!

BRAND EXPERIENCE
BRAND EXPERIENCE
BRAND EXPERIENCE
Since the beginning, we set out to help agencies and brands deliver ambitious ideas. Lawn mowing robots. Bleeding houses. Flying walruses. After hundreds of digital projects, we are grateful for our clients’ trust and continue our romance with the creative process.
THE STUDIO
THE STUDIO
THE STUDIO
CONTACT
CONTACT
CONTACT